BACKROOM HANDLING

Proper backroom handling is essential for preserving freshness. Creating colorful and appealing displays are a certain way to increase fruit sales.

California Tree Fruit

  • Keep all fruit refrigerated between 32º and 36º F (0-2.2ºC) until ready to display.
  • Store in cooler as you would apple, strawberries or packaged salads.
  • Assure proper rotation. The first fruit received should be the first fruit to   the shelf.
  • Always handle with a little extra care to avoid bruising.

California Citrus

  • Citrus should be refrigerated at 40º F (4.5ºC) until ready to display, for optimal freshness and flavor.
  • Assure proper rotation. The first fruit received should be the first fruit to the shelf.