Pretty Belle is SunWest's signature brand for premium citrus and tree fruit. When you choose Pretty Belle brand fruit, you are getting only the freshest, tastiest fruit around. Our company is a privately owned, vertically integrated farming operation that controls all aspects of production. This model of ownership and operation enables us to strictly control our fruit quality from the tree to the produce aisle, and offer fruit of unparalleled flavor and consistency. By maintaining a strict chain of control, we are able to offer our customers consistent appearance, size, ripeness and flavor. Each carton we pack can be traced to the orchard where it was picked with care. We are certified by third party food safety auditors and our employees are fully trained to handle our fruit according to strict guidelines. Our fields and water supply are regularly monitored to ensure that the fruit we pack is always safe and delicious. Customers are the heart of our business and providing safe, quality fruit is our commitment to them and their families.